Privacy Policy

EURA — LAST UPDATED 28 AUGUST 2026

Eura is a voice-first AI style coach. You talk to her, and she learns your taste over time. Doing that means handling some genuinely personal things — your voice, photographs of you, and what you tell her about your life. This policy describes exactly what we collect, where it goes, and how to get rid of it. It is written to match what the app actually does rather than what a privacy policy usually says.

The short version

The microphone is off unless you are holding the orb. There is no wake word and nothing listens in the background.
The camera opens only when you invite it, for a few seconds. It is never running passively.
We do not sell your data, show you ads, or track you across other apps or websites.
We do send your voice, your photos and your conversations to the AI companies whose models power Eura. They are listed below by name.
You can delete your account from inside the app, and that removes your data from our systems.

What we collect

Account details. Your email address, and your name if you provide one. If you sign in with Apple or Google we receive an identifier from them, plus whatever address you choose to share — including Apple's private relay address if you use Hide My Email. Passwords are stored as one-way hashes, never as text we can read.

Voice. While you hold the orb, audio from your microphone is streamed to our voice provider so Eura can hear you and reply. Transcripts of what you say become part of your conversation history.

Photographs, and what we keep out of them. When you invite Eura to look, the camera captures a short window of frames. When you attach a photo to a message, we receive that photo. Either way the image goes to an AI provider so Eura can describe and assess what you are wearing.

From a camera invitation — and only from a camera invitation — we then automatically cut out the individual garments we can make out, and keep each cutting along with a numeric fingerprint of it. This happens in the background every time she looks, without a separate approval each time; inviting the camera is the moment you agree to it. The original full frame is discarded, and the cuttings are what we keep. A photo you attach to a message is not treated this way: it is used to answer you, and not kept as a record of your wardrobe.

We keep them so that Eura can recognise your clothes later and stop asking you what you own. They are not a feature you can see or use: there is no wardrobe screen, no inventory, nothing to upload to and nothing to tidy up. It is a record she keeps in order to be useful to you, and deleting your account deletes it.

What you tell her. Your conversations, and the taste profile Eura builds from them — the styles you like, the things you have said you own, what you have asked her to avoid.

Location, only if you set it. You may choose a city in settings so Eura can factor in the weather. That is the only location information we hold. The app never asks your device where you are and has no ability to read your device’s location.

Use of the app. Which products you are shown and interact with, and records of your sessions, so we can tell whether Eura’s advice is any good.

Pinterest, if you connect it. If you link a Pinterest account, we read the boards and pins you grant access to, to understand your taste faster. This is optional and you can decline it.

How your microphone and camera actually work

This is the part most worth being precise about, because it is the part people worry about.

The microphone is active only while you are holding the orb in a live session. There is no wake word, nothing is always-on, and putting the app in the background ends the session. The camera turns on only when you explicitly invite Eura to look — it captures for a few seconds and then stops. It is never used passively, and nothing is recorded while you are not in a session.

Why we use it

To let Eura hear you, understand what you are wearing, and answer.
To build and refine a picture of your taste, so her advice improves.
To find and suggest products.
To run and improve the service, and to diagnose problems.

We do not use your data for advertising, and we do not build profiles of you for anyone else.

Who else processes your data

Eura is built on other companies’ AI models and infrastructure, and using it means your data reaches them. We think you should know which, by name. This is the complete list:

Hume AI — receives your microphone audio to transcribe your speech and generate Eura’s voice.
OpenAI — receives photographs from camera invitations and attachments so Eura can describe and assess what you are wearing, and receives conversation content for parts of her reasoning.
Anthropic — receives conversation content, and the images you show her, to generate Eura’s coaching responses.
Google (Gemini) — receives conversation content and images for parts of her reasoning, for filtering product results, and for generating visuals. This is Google’s AI service, and is separate from Google search results, which reach us through the two providers below.
Tavily and SerpAPI — receive search terms derived from your conversation, in order to look up brands and products. They do not receive your transcripts wholesale.
Amazon Web Services — stores the garment images described above, in our own account there.
Railway — hosts our servers and our database. Everything you send to Eura passes through, and is stored on, infrastructure they operate.
Tomorrow.io — receives the coordinates of the city you chose in settings, so it can tell us the weather there. It receives nothing else, and nothing that identifies you.
Apple and Google — if you sign in with them, they confirm who you are to us, and we receive an identifier plus whatever address you chose to share.
Pinterest — only if you connect it, and only as their own policies describe.

One change is coming that we would rather tell you about now than after the fact: we intend to move the step that cuts garments out of a photograph onto Modal, a company that runs computing on demand. When that happens, images from a camera invitation will be processed on their machines rather than ours. We will update this page on the day it changes, not afterwards.

These companies process data so that we can provide the service, and we do not sell your data to anyone.

Whether any of them train on what you send

This is usually the real question, so here is what each provider’s own terms say today. Where the answer is not clean we have said so, rather than rounding it up.

OpenAI — no. Their API terms state that data sent to the API is not used to train or improve their models unless the customer opts in. We have not opted in. They do keep abuse-monitoring logs for up to 30 days.
Anthropic — no. In their words: “By default, we will not use your inputs or outputs from our commercial products to train our models.” The exception is content submitted as explicit feedback, which we do not send.
Google — no. We are on their paid tier, where Google’s terms say prompts and responses are not used to improve their products; they are kept only briefly, to detect abuse. This matters because the answer is different on the free tier, where submissions are used for product improvement and human reviewers may read them. We are not on it.
Hume AI — no, because we turned it off. This one needs explaining rather than a one-word answer. Hume’s default is that anonymised data from voice sessions is used to improve their models, and their default is also to store transcripts and recordings. They provide two switches for that, and we have both set: do not use for training, and do not retain data. So your voice is not kept by them after the conversation, and it is not used to train anything. The only thing those switches cost is the ability to resume a chat from Hume’s own history — a feature Eura does not use, because her memory of your conversation is ours, not theirs.
Tavily — partly yes. Their policy says that, unless a contract says otherwise, they may use portions of query data to improve their future responses. What reaches them is search terms, not your conversation.
SerpAPI — unstated. Their published policy does not address model training, or how long queries are kept. The absence of a statement is not a promise, and we are not going to present it as one. What reaches them is search terms, not your conversation.

Amazon Web Services, Railway, Modal and Tomorrow.io are infrastructure and data providers rather than model providers: they store, transmit, or answer a question, and do not train on what we send them.

How long we keep it, and deleting your account

The honest answer is that we keep almost all of it for as long as your account exists. Eura’s entire usefulness rests on remembering, so we have not built her to forget on a schedule. Specifically:

Your conversations, and the record of the sessions they came from, are kept for the life of the account.
Garment cuttings and their fingerprints are kept for the life of the account. If you tell Eura you no longer own something, it is marked as no longer owned rather than erased — she keeps the note so she stops suggesting it.
Things she learns by being told, rather than by looking, lose confidence as they age. She trusts them less over time and eventually stops raising them, but they are not deleted on a timer.
Temporary images created while looking up a product are deleted as soon as the lookup finishes.

We do not currently run a fixed retention window that deletes older data automatically. If that changes, this section changes with it. Until then, deleting your account is what removes your data.

You can delete your account from inside the app, on the profile screen. Deleting it removes your account and everything attached to it — your conversations, your session history, the garment cuttings and their fingerprints, and the taste profile — and, if you signed in with Apple, unlinks Eura from your Apple ID.

Backups and logs may retain some information for a short period after deletion before they age out. We do not yet have a confirmed figure from our hosting providers, and rather than invent one we will state it here once we do.

Your choices

Choose whether to invite the camera, every time.
Set or clear your city in settings at any time.
Connect or disconnect Pinterest.
Delete your account, and everything with it, from the profile screen.

Your rights over your data

Depending on where you live, you may have legal rights over the information we hold about you — to see it, to correct it, to get a copy, to object to how it is used, or to have it deleted. You do not need to cite a law to ask us for any of these.

Deletion is built in. Profile screen, Delete Account. It is immediate, and it takes your conversations, your session history, your garment cuttings and your taste profile with it.
A copy of your data — email us and we will send you what we hold.
Corrections — tell Eura, or email us.
Opting out of a sale of your data — there is nothing to opt out of. We do not sell it.

We are still working through the formal wording of our obligations under the GDPR and the CCPA with proper advice, and this section will become more precise. The substance above will not change.

Security

Traffic between the app and our servers is encrypted in transit. Passwords are stored only as one-way hashes. Access to production systems is limited to the people who build Eura. No system is perfectly secure, and we will not pretend otherwise.

Children

Eura is for people aged 16 and over. We do not knowingly collect information from anyone younger, anywhere. If you believe a child under 16 has an account, write to us and we will delete it.

Changes

If we change how we handle your data, we will update this page and the date at the top. If a change is significant, we will tell you in the app rather than relying on you to re-read this.

Contact

Eura is built and operated by a small independent team in the United States. Questions, or a request about your data: eurastyleai@gmail.com. A real person reads it.

We do not yet publish a postal address. We are not hiding one — we simply do not have a business address that isn’t someone’s home, and we would rather say so than print a private one. It will be added here when we have it.